Timothy Kane
Director of the Office of Community Service
Resistance is futile! After 48 years of being bombarded with skillfully crafted advertisements from the US marketing industry via television, radio and news print, my ability to withstand messaging that ties my personal happiness to my ability to consume is crumbling. I surrender...yes, I do feel better about myself when I buy things! There...I said it. But, now how do I live with this reality? Well, I figure that I could still satisfy my "acquired need" to consume (and thus feel good about my personal worth) by buying food. Hey, I have to eat, right? Ahh... but during the Food Stamp Challenge I can't buy food as I usually do via a weekly trip to Costco... so, will my feelings of self-worth take a hit this week? How much will I miss that wonderful feeling that my partner and I have every week as we re-stock our fridge and kitchen cabinets with jumbo quantities of fresh fruits and veggies bought from Costco? Even our kitties feel the excitement when we come home with our food stash... and usually end up playing in some of the boxes we use to lug our super-size bounty into our condo. Is there a substitute for my retail therapy? Can I quit cold turkey my love affair with Costco? To be continued...
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